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Blog Category: Toys

Vintage Toy Showcase: Commercialisation of Toys through Merchandisation of Mickey Mouse

Traditionally, toys came in recognisable forms but tended not to be tied to a specific character or franchise until the 20th century. For example, toy dolls have been present in culture for millennia but it wasn’t until the 1960s that the Barbie doll emerged as a doll franchise. This paradigm shift towards commercialisation and merchandising …

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British Interwar Flying Boats

Between 1934 and 1939, British toy brand Dinky Toys by Meccano produced a range of die-cast miniature vehicles and aircraft modelled on the British military. One such example was the Singapore Flying Boat, which was a realistic die-cast reproduction of the Royal Air Force’s (RAF) Short Singapore III. This replica model has a fascinating military …


British Interwar Flying Boats
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