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ENAMEL SIGN GALLERY


Museum Rooftop Level: The Public Gallery

 

Known as ‘street jewellery’, enamel signs originated from the mid-1800s as a form of advertisement for food, household items, petrol and a variety of services in the United Kingdom. Made through the process of vitreous enamelling where coloured glass was fused to iron plates, enamel signs were often displayed outdoors with catchy phrases and bright colours advertising for specific products. Since specialist shops selling only one type of product was usually the norm, enamel signs became an effective advertising tool to not only indicate to shoppers where they can find specific products but also an effective branding tool for companies to set them apart from other similar products.

LOOK OUT FOR THESE ENAMEL SIGNS AT THE GALLERY
JONES' SEWING MACHINES

Curated under the Theme of: Tasks At Home

S

S

 

MAKER:

Unknown

COUNTRY OF ORIGIN:

Unknown

YEAR OF MAKE:

Unknown

CAMPBELL SOUP

Curated under the Theme of: Delicacies of the Middle-Class

For the uninitiated, enamel signs were common advertising tools in olden day grocery stores and markets. We’re proud of our big enamel sign collection, but perhaps the one that we prize above all else is that of this unique 1960s-derived Campbell Tomato Soup sign.

Aesthetically it’s modelled to look like the brand’s iconic brand of canned soups, but what makes this the most iconic (and valuable) is the unusual curvature of it that gives it a three-dimensional look—a design trait unheard of during that era.

MAKER:

Unknown

COUNTRY OF ORIGIN:

United States of America

YEAR OF MAKE:

1960s

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BOVRIL

Curated under the Theme of: Delicacies of the Middle-Class

MAKER:

Unknown

COUNTRY OF ORIGIN:

Unknown

YEAR OF MAKE:

Unknown

HORLICKS

Curated under the Theme of: Infant Care

MAKER:

Unknown

COUNTRY OF ORIGIN:

Unknown

YEAR OF MAKE:

Unknown

PETER WALKER LAGER

Curated under the Theme of: Industrial Alehouse

MAKER:

Unknown

COUNTRY OF ORIGIN:

Unknown

YEAR OF MAKE:

Unknown

BRADBURY'S CYCLE

Curated under the Theme of: Infant Care

MAKER:

Unknown

COUNTRY OF ORIGIN:

Unknown

YEAR OF MAKE:

Unknown